Software & Skills

Employment History

• Led the design and execution of digital brand initiatives — including website visuals, email campaigns, product storytelling, and video content — ensuring a cohesive and elevated brand presence across all platforms.
• Provided art direction and creative oversight for external contributors and freelancers, aligning all visual outputs with Vadara’s refined aesthetic and strategic brand narrative.
  
• Played a key role in product development decision-making by shaping how new collections were visually positioned and communicated, ensuring design, storytelling, and market strategy remained tightly aligned.

• Led the development, execution, and management of SEO, PPC, email & social media
  campaigns
  
• Led the development of multimedia content for company websites, newsletters and social media platforms.
  
• Managed and coordinated communications with freelancers, monitored fulfillment, and made sure
  the customers’ experiences were awesome

• Handled design, implementation and functionality of the company website as well as rebranding of the company’s visual identity
• Designed new company wordmark logo and icon, as well as responsive web assets
  

• Developed a variety of graphics, websites, landing pages, logos and other digital and print graphical assets for multiple local companies in various markets
• Trained in Google Adwords, Google Analytics, campaign strategy, SEO and content strategy